Esports, platform, and live production. What we have learned building the infrastructure since 2019.
Practical articles for organizations launching an esports program: some sports clubs, brands, telecom operators, and federations. No theory. What the Netgen team sees on the ground.
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2026
How Sports Clubs and Brands Turn Esports Tournaments into a Recurring Fan Program
A one-off esports tournament buys attention for a weekend. A recurring fan program converts that attention into registered fans, first-party data, sponsor-ready inventory and revenue that repeats every season.
Tournament Management Software: 12 Questions Before You Buy
Compare tournament management software: white-label branding, 0% commission, deployment, data ownership, support and five-year cost. Calculate your ROI.
How Much Does a White-Label Esports & Gaming Platform Cost? (2026)
€699/month to rent a tournament platform, €450,000+ to build one. This guide compares the real five-year costs, including the ones buyers forget.
More articles
Why Traditional Sports Clubs Must Integrate Esports Into Their Marketing Strategy
Traditional sports clubs face a generational crossroads. With 65% of Millennials and 55% of Gen Z prioritizing streaming, integrating esports is now an imperative. This article reveals how esports offers verified ROI (780% ROAS, 640M viewers), enables first-party data mastery, and builds sustainable revenue in a post-cookie world. Discover why acting now is essential for engaging the next generation of fans.
The rise of esports, an opportunity for brands
A true societal domain, esport has an ever-growing public every year. In 2020, of the 4.54 billion Internet users, 2.60 billion play video games, which represents 57.27% of the world’s population. Regarding the total audience, it is estimated at 495 million in 2020, i.e. an annual growth rate of 11.7%, strongly influenced by Youtube and Twitch.
Esports: Acquisition and Retention Channel for Telecom Operators
Esports is becoming a powerful lever for telecom operators to acquire younger customers, reduce churn, and build long term engagement through branded gaming tournaments and gamification.