Gaming, Esports & Innovations blog

Welcome to the Netgen Esports blog, your reference for trends and innovations in esports. Explore news about our white label platform, live streaming, and organising gaming events. Whether you're a novice or an expert, discover in-depth analyses and the latest news to stay at the cutting edge of esports.

Esports: Acquisition and Retention Channel for Telecom Operators

Esports is becoming a powerful lever for telecom operators to acquire younger customers, reduce churn, and build long term engagement through branded gaming tournaments and gamification.

The rise of esports, an opportunity for brands

A true societal domain, esport has an ever-growing public every year. In 2020, of the 4.54 billion Internet users, 2.60 billion play video games, which represents 57.27% of the world’s population. Regarding the total audience, it is estimated at 495 million in 2020, i.e. an annual growth rate of 11.7%, strongly influenced by Youtube and Twitch.