White-Label Esports Platform for Brands, Clubs and Federations
Deploy a fully branded esports platform in days. The Netgen white-label platform gives your organization a tournament and community infrastructure under your own brand. Marketing automation and the Fluxion AI system are included in every plan. Payment integration too. No other white-label esports platform includes marketing automation or AI. The product has been in active development since 2019. Sports clubs, esports organizations, federations, and brands are using it.
Starting at €699/month, with zero setup fees and zero commission on transactions.
Sports clubs, federations, and brands use it across several countries.
What is included in the white-label esports platform?
Everything is included in your plan. White-label, tournaments, marketing, monetization, Fluxion AI. The platform is game-agnostic, available in over 25 languages, and runs on any device without a download.
White-label customization
Every screen your players see carries your brand. Logo, colors, domain. No Netgen branding, no "powered by" tag. We apply your brand guidelines during initial setup.
Game-agnostic
Add any game from the admin panel. No publisher integration to negotiate, no external API to wait for. A new title is in live in minutes.
More than 25 languages
The interface ships in over 25 languages. If yours is missing, the Netgen team adds it on request. You don't touch any code.
Progressive web app
The platform works on any phone, no App Store needed. Players add it to their home screen. Full mobile access, no download required.
Social login
Your players sign in with Twitch, Discord, or Google. No form to fill out, no password to remember. Registration takes a few seconds.
Team management
Your players create and join teams directly on the platform. Rosters, captains, invitations: it all happens here. No Discord or shared spreadsheet needed.
Live chat
Players talk to each other inside the platform during matches. No Discord server to manage. Organizers see all exchanges in real time.
Tournament & league management
You launch the tournament, the platform runs everything else. Brackets generate automatically, matches get scheduled, scores are validated by AI. Tournament progress is fully automated and visible in real time.
Built-in monetization
Entry fees, premium subscriptions, advertising, sponsor vouchers. Three payment gateways connected. You keep 100% of the revenue.
Marketing automation
Email, SMS, in-app notifications, all from the platform. Player segmentation, A/B testing, full reporting. No separate marketing tool to pay for.
Fluxion AI
AI validates scores and generates rulesets. It answers organizer questions around the clock. Available on every plan.
Built-in CMS
Announcements, articles, match reports: everything publishes directly on the platform. Fluxion AI writes the content for you. Your community stays informed without external tools.
See it in action.
Book a 30-minute demo. We run your scenario against the live platform. No slide deck.
What is Fluxion AI and what does it do?
Fluxion AI is Netgen's AI system, built exclusively for platform clients. It removes manual work from four key areas. Token allocation depends on the plan: 5 million per month on Essentials, 12 million on Premium, and custom on Enterprise. Fluxion is part of the platform, not a third-party add-on. It runs on every plan with no extra setup.
Score validation
Reads player-submitted screenshots, checks results against match data, and can generate match stats pages for supported games. Removes the most time-consuming manual step in tournament operations.
Ruleset generation
Turns a short brief into a complete tournament ruleset, already calibrated to the game and format.
Content generation
Writes articles, announcements, and social media visuals that follow your brand identity and use tournament data.
24/7 organizer support
Always-on assistant for tournament staff. Answers in real time with no queue. Player support can be added on request.
Why marketing automation should be built into your esports platform?
The Netgen esports platform includes a complete marketing automation engine in every plan. No other white-label esports platform does. Email, in-app notifications, segmentation, A/B testing, and reporting are included. SMS and WhatsApp channels are available from within the platform — send costs depend on your volume. For organizations already paying for a marketing automation tool, the platform plan covers that budget.
Email workflows trigger based on what each player does. A player signs up? They get a welcome message. They win a tournament? A targeted announcement goes out automatically. They stop logging in? A re-engagement message triggers on its own. Set the logic once, it runs for every player who matches. SMS and WhatsApp campaigns reach players on their phones for check-ins, registration confirmations, and last-minute announcements. In-app notifications deliver information directly inside the platform, right when the player is interacting with it. Audience segmentation filters your player base by game, level, language, tenure, or any custom attribute. Each segment gets the message that matters to them. A/B testing removes guesswork. Test two versions on a sample, measure the results, then send the winner to the rest automatically. Reporting centralizes open rates, clicks, conversions, and unsubscribes by campaign and by channel.
Behavioral workflows
Email sequences triggered by each player's actions. Sign-up, first match, inactivity, tournament win. Every event launches a personalized message series. Set the logic once, it runs on its own.
Direct sendings
Check-ins, registration confirmations, and reminders land on the player's phone. Critical information doesn't end up in an inbox nobody checks.
Contextual messages
Information appears inside the platform at the right moment. A match starting. A result coming in. Visible where the player really is, no channel switch needed.
Audience segmentation
Filter your player base by game, level, language, tenure, or any attribute you define. Each segment gets the message that applies to them. No more blasting the entire list.
A/B testing
Compare two versions on a sample. The platform measures performance and sends the winner to the rest of the audience. Marketing decisions stop being a guessing game. You send what works, not what you assume.
Integrated reporting
Openings, clicks, conversions, unsubscribing. By campaign, by channel. Exportable for your performance reports. No separate analytics tool needed.
Player Action
Trigger
Segment
Condition
Workflow
SMS
Direct send
In-App
Notification
A/B Test
Optimize
Report
Analytics
How does monetization work on the platform?
Netgen charges zero commission on your revenue. Paid entry, premium subscriptions, sponsorship: it all goes to you. The only fees are from the payment gateway you are using. It applies its standard rates, separate from your plan. Paid tournaments run on virtual currency. You pick the name, the value, the entry price. Players buy credits and spend them to enter. Vouchers handle free access: qualifiers, press, guests. Premium subscriptions create recurring revenue. You decide what is reserved for subscribers. Some operators make their entire catalog paid. Others keep most of it free and monetize a few competitions. Sponsorship opens a third channel. Your partners buy visibility on the platform. Banners, named tournaments, presence during events. You can also sell voucher bundles to your sponsors, who redistribute them to their community. You negotiate the terms, you keep the revenue. Tax calculates automatically based on each player's country. Useful when you operate across multiple jurisdictions.
Gateway fees by Mollie / BitPay / MamoPay still apply.
What infrastructure hosts your esports platform?
The platform is hosted on non-GAFAM cloud infrastructure, in data centers across the EU, US, and Asia. These data centers are ISO 27001 certified — the gold standard for information security management. DDoS protection and a web application firewall (WAF) run on the infrastructure level: your platform stays online even under attack. Automated monitoring covers platform health, response times, and anomalies around the clock. Database backups run automatically every 12 hours on Essentials and every 4 hours on Premium. The platform runs at 99.9% uptime, guaranteed by SLA on every plan.
All your platform data stays in infrastructure independent of Google, Amazon, and Microsoft. This is a deciding factor for public sector clients, national federations, and any organization bound by European data sovereignty requirements. You keep full control of your data. Netgen doesn't exploit it. No resale. No commercial solicitation. Your data doesn't serve our interests. Enterprise plans include dedicated hardware with complete isolation from other instances. Your platform doesn't share resources with anyone else.
99.9% uptime
SLA guaranteed on all plans.
ISO 27001
Certified data centers.
DDoS & WAF
Even under attack, your platform holds.
Automatic backups
12h · 4h on Premium.
Dedicated hardware
Full isolation · Enterprise.
Non-GAFAM
Independent of Google, Amazon, Microsoft. Your data stays yours.
Why players keep coming back to your esports platform
Players see your brand. Your logo, your domain. No Netgen, no powered by tag. They sign up with Twitch, Discord or Google. No password. They join the tournament from their phone, nothing to download. To them, it's your platform. Not a white-label tool.
A player who recognizes your brand comes back. They chat inside the platform, not on a Discord you don't control. They follow their standings and their win-loss ratio. Every interaction gives you data: who plays, on what game. You build a player base with data you can actually use for your campaigns. Not an audience you're renting from Discord.
Want to evaluate the platform before booking a demo?
Three videos. Loïc Fouriau, Netgen's founder, shows the product live. No slide deck. Watch, see if it fits your needs. If it does, book a demo. We'll talk.
Full platform overview
The entire platform in one session. For decision-makers who want to understand before involving their teams.
Organizer back-office
A real working session: tournament creation, bracket management, score validation. For ops leads who need to recommend an internal deployment.
Your players' experience
What your community will see, under your brand. To evaluate the experience before rolling it out to your players.
How long to deploy your esports platform?
Deployment takes days, not months. We set up your brand: logo, colors, domain. Then we add your games, organizer accounts, and payment gateway. No code. No technical team. The platform is live in under a week.
A development team with over fifteen years of experience in esports. A product refined across thousands of matches, improving with every piece of feedback. That's what you get with Netgen. Hiring specialized talent, maintenance, version upgrades — we handle all of it. Your platform keeps up with product evolution. Every improvement and new feature is delivered automatically.
The platform has been in active development since 2019. Thousands of tournaments, hundreds of thousands of matches. Updates are included in your plan. You get new features at no extra cost.
How much does the white-label esports platform cost?
Essentials at €699/month to get started. Premium at €1,499/month for organizations that monetize. Enterprise on request for federations and large deployments. Full feature details are in the cards below. All plans include zero commission on transactions and zero setup fees.
For first deployments
Up to 5,000 users
Zero commission · zero setup
- ·Full tournament suite
- ·Fluxion AI · 5M tokens / month
- ·Marketing automation
- ·12h database backups
- ·Priority support · 24h response
- ·Zero commission · zero setup
For active operators
Up to 10,000 users
Zero commission · zero setup
- ·Everything in Essentials
- ·Built-in payments and subscriptions
- ·Advertising placements
- ·Multi-organizer · 4 seats
- ·Fluxion AI · 12M tokens / month
- ·4h database backups
- ·Priority support 8h + chat
For federations & large orgs
Unlimited users
Custom pricing
- ·Dedicated hardware
- ·SSO authentication
- ·Customised API
- ·Unlimited organizers
- ·Customised development capacity
- ·Priority support · 2h response
All plans · zero commission · zero setup fees